Francesco Caccamese joins Serviceplan Group as Strategy Director

Serviceplan Group is proud to welcome (back) Francesco Caccamese as its new Strategy Director. Francesco joined the agency last week and will work hand in hand with Executive Creative Director Philippe Fass to drive the deployment of ÜberCreativity across the integrated agency's client portfolio, including major brands such as ALDI, BMW/MINI, C&A, Decathlon, Galbani, and La Redoute, among others.

Francesco brings 20 years of experience at leading, strategically creative agencies, including Boondoggle, RCA (Cartel), and most recently, mortierbrigade. His strategic insight and deep understanding of brand building are key assets in strengthening the agency’s ambition to deliver innovative and integrated communications.

This marks a return to Serviceplan for Francesco, who previously spent four years within the Serviceplan group in various strategic roles. His comeback underlines the agency’s dynamic growth and its ability to attract top talent committed to shaping the future of integrated creativity.

Francesco Caccamese: “Our industry is in a period of uncertainty, as technology changes the game in maybe unprecedented ways. It even leaves people wondering what role human creativity still plays between all these new tools and efficiencies. I believe that innovation is a force for good, boosting creativity, effectiveness and teamwork between talented people. I’m proud to be part of the group that has held these principles in its core from the very start. Confidently looking forward to great things to come.”