TWELVE Mail

In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

Waiting For You

Serviceplan X MoPETS

HOW STORYTELLING HELPS PET BRANDS CONNECT WITH THEIR AUDIENCES

Serviceplan Group Belux is not just another advertising agency. As it turns out, we have specialised knowledge of petsumers: pet parents who would do anything for their furry family members.

In partnership with Mopets, the Club for Pet Lovers, we don’t just understand the pet world. We live it.

Across our international network, we’ve worked with some of the biggest pet brands in the world. We delivered creative ideas with Sheba, Whiskas, Pedigree, and PetPace that make tails wag and move the needle.

So whether you’re in a pet-related industry, looking into petsumers as a new target audience, or just want to make a paw-sitive impact: our experts are here to help.

Don’t wait any longer. Get in touch today.

Take a walk with Ubert and Peter Take a walk with Ubert and Peter

PET CASES

Sheba and Serviceplan celebrate the bond between kittens and humans

With the launch of its new Kitten Collection, Sheba not only meets the unique nutritional needs of young cats but also strengthens the emotional bond between humans and their feline companions.

MoPETS and Serviceplan finally give pet lovers their own club

MoPETS is the new digital home for pet lovers in Belgium. More than just a platform, it’s a complete ecosystem designed to simplify and enrich the everyday life of pet owners.

Plan.Net & Serviceplan Belux launch assisted educative campaign for Pedigree’s “Dentastix” in Switzerland, Belgium, and Austria

The creative team came up with an engaging "knowledge quiz" concept, decorated with AI-powered animations of diverse dogs that play after answering specific questions in the quiz.

Plan.Net & Serviceplan assisted its client, Mars, with the launch of Whiskas “Purr O’ Clock”, a fun campaign for Whiskas in the Belgian and Austrian markets.

Discover our other cases

DON'T WAIT ANY LONGER. ORDER YOUR FREE COPY OF "WAITING FOR YOU" AND START CONNECTING WITH THE PEOPLE WHO CARE MOST ABOUT THEIR PETS.

Get a free copy of "Waiting for you" Get a free copy of "Waiting for you"

For individual solutions

Behave | Innovation Day Recap

Scaling AI | Innovation Day Recap

The Make Line

BShirt x Ligue Braille

The New BMW iX3 and Serviceplan (The Marcom Engine) Mark the Beginning of a New Era

SERVICEPLAN AND NIQ LAUNCH THE 11TH EDITION OF THE BEST BRANDS AWARDS

TWELVE Mail

Waiting For You

PET CASES

DON'T WAIT ANY LONGER. ORDER YOUR FREE COPY OF "WAITING FOR YOU" AND START CONNECTING WITH THE PEOPLE WHO CARE MOST ABOUT THEIR PETS.