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BMW and The Marcom Engine eliminate any doubts about electric driving with new campaign: “THIS IS YOUR MOMENT”
26.09.2025
BMW Belux and The Marcom Engine, once again led by Serviceplan Belux, are taking a powerful step forward together with the launch of the campaign “This is your moment”. It’s a call to everyone still hesitating about switching to electric driving, because the perfect moment to make the switch is now. Not tomorrow, not later, but today.
The campaign highlights a major advantage: a wide range of electric BMW models that are immediately available, at an attractive monthly rate, and including the coveted M Sport package. Not later, but today. Don’t hesitate, choose now.
With models such as the sporty BMW i4, the compact yet powerful BMW iX1, the stylish BMW i5 (Sedan and Touring), the adventurous BMW iX2, and the imposing BMW iX, BMW is bringing its top-tier electric range closer to customers than ever before. Plug-in hybrids such as the BMW X5 PHEV are also part of the offering, catering to different driving profiles and needs.
The campaign’s broad approach is reflected in a complete ecosystem of assets: from TV and radio spots to print, OOH and DOOH, digital media, content via the My BMW app, and tailored model pages on bmw.be. Everything revolves around one clear message: This is your moment to choose your electric BMW.
A sleek, high-performing communication strategy with a human core, driven by storytelling and direct relevance. There’s no better moment to choose BMW.
These are the links to the campaign videos:
