FESTIVE GOLDEN POWER THANKS TO ALDI AND SERVICEPLAN
08.12.2025
This holiday season, ALDI is surprising customers with a special addition to its end-of-year range. In collaboration with ALDI, Serviceplan has created a Limited Edition Golden Power... in mulled wine flavour, completely alcohol-free and with notes of orange and cinnamon.
Limited edition, unlimited energy
The new Golden Power flavour is for anyone who might need a little boost during the festive season without sacrificing the Christmas spirit. This ties in perfectly with the success of Golden Power, which has been one of the most popular energy drinks in Belgium for years. ALDI has once again succeeded in surprising its customers during the festive season. The discount retailer regularly promotes eye-catching products, such as Koen Vanmechelen's artwork last year.
The launch will be promoted through a digital and social media campaign. The campaign will consist of a teaser post in the first phase and an interactive carousel in the second phase thatresponds to social media trends. The campaign also includes a Christmas-themed video and an eye-catching key visual. This will draw extra attention to the limited edition seasonalflavour.
Credits
Client
ALDI
Agency
Serviceplan Group
Strategy
Chief Strategy Officer
Strategy Director
Strategic Planner
Creative
Executive Creative Director : Philippe Fass
Creatives: Bruno Hansen, Jan Denys
Copywriter : Catherine Hermans, Ellen Pottoms, Jan Denys, Sander Van Den Broecke
Designer : Christopher Perri, Denis Roumegoux, Justine Depape, Michiel Jehoul, Myriam Juglall
Account Management
Managing Director : Marieken Maes
Account Director : Josine Sanfilippo
Account Manager : Louisa-Marie Van den Heede
Media
Media Agency : Wavemaker
Digital & Social
Social Team : Ellen Pottoms, Louisa-Marie Van den Heede
