Serviceplan and ALDI make the holiday season shine with Willie Witloof

For the fifth year in a row, ALDI and its longtime creative partner Serviceplan are launching an end-of-year campaign featuring holiday hero Willie Witloof. And once again, he has a clear mission this year: to literally put the extensive and affordable holiday range in the spotlight.

Willie Witloof, ALDI's ever-friendly helping hand, has once again been appointed to kick off the holiday season this year. He does so by turning on the lights — because without lights, there can be no celebration.

This way, he sets a festive mood and literally puts the end-of-year products and the low prices of the discounter in the spotlight. When he snaps his fingers, the garlands, candles, and other lights turn on.

The campaign is the result of a collaboration between Serviceplan (concept), Wavemaker (media), De Machine (production), Rabbit Hole (animation), Sonhouse (voice-over), Studio Henri (sound production and music), and BOA (KV shoot, POS, leaflet).

The 360° media approach includes TV, radio, digital assets, print, (D)OOH, social media, and ALDI's own channels (website, leaflet, POS). In addition to traditional media, there will be a lightbox in Brussels Central Station, and ALDI also organised an influencer event where a professional chef taught content creators how to create festive dishes using affordable ALDI products. 

Credits  

Client

• ALDI

Agency

• Serviceplan Group

Strategy

• Steffen Vander Mynsbrugge

Creative

• Executive Creative Director : Philippe Fass

• Art Director : Bruno Hansen

• Copywriter : Jan Denys,  Sander Van Den Broecke, Manuel Sarraf

• Designer : Sylvain Kasprzyk, Denis Roumegoux, Bert Landeloos, Justine Depape

• Motion designer : Bert Landeloos, Justine Depape, Michiel Jehoul

Account Management

• Managing Director : Marieken Maes

• Account Director : Josine Sanfilippo

• Account Executive : Emerson De Oliveira, Sofie Goossens

Media

• Media Agency : Wavemaker

Production

• RTV Producer : Annemie Decorte

• Executive Producer : Dimitri De Wolf

Film / Video

• Production Company : De Machine

• Director : Hans Vercauter

• Animation : Rabbit Hole

• Sound Design / Music : Sonhouse (voice over), Studio Henri (sound production & music)

Digital & Social

• Social Team : Ellen Pottoms, Louisa-Marie Van den Heede

• Photo- & videography social media : Jente Boone

• Digital Agency : Plan.Net (Serviceplan Group)

• Digital PM : Loïc Maritte, Silke Craenen, Amy Sonck