NATACHA LIESENBORGHS AND MAXIME MAYEUR JOIN SERVICEPLAN GROUP BELUX, STRENGTHENING THE AGENCY’S ACCOUNT & SOCIAL EXPERTISE

Serviceplan Group Belux is pleased to announce the arrival of Natacha Liesenborghs as Social Media Account Manager and Maxime Mayeur as Account Manager, reinforcing the agency’s integrated approach to strategic communication and client management.

Natacha Liesenborghs joins Serviceplan Group Belux with the mission of strengthening social strategies across the client portfolio, ensuring content resonates with audiences in a human, relevant, and impactful way. Fluent in English, Dutch, and French, she brings a strong hybrid expertise spanning PR, external communication, and account management. 
Prior to joining Serviceplan Group Belux, Natacha worked at lielens, where she managed FMCG clients such as Gerlinéa, McCain, and La Lorraine, overseeing campaigns from creation to execution. Her experience combines storytelling, stakeholder management, and day-to-day campaign delivery, making her a valuable asset for brands seekingcoherent and engaging social communication.

Natacha: “Serviceplan was a no-brainer for me: a creative agency where strategy and creativity truly meet. I’m excited to shape impactful social work with the team!”

Maxime Mayeur joins the agency as Account Manager, bringing a solid background in strategic communications and campaign creation, production and coordination. He has contributed to high-impact projects for FMCG clients such as Proximus and National Lottery, developing strong expertise in client relationship management, strategic planning, and cross-team coordination. With a hands-on and solutions-oriented approach, Maxime ensures that creative ideas are translated into concrete, effective campaigns that meet both brand ambitions and business objectives.  

Maxime: "I’m really happy and proud to join an agency such as Serviceplan ! I’m really looking forward to work on a such inspiring environment and delivering creative campaigns "

Together, Natacha and Maxime embody Serviceplan Group Belux’s commitment to integrated thinking, collaboration, and impactful communication, supporting clients across social, digital, and brand-led initiatives.

The entire Serviceplan Group Belux team warmly welcomes Natacha Liesenborghs and Maxime Mayeur to the agency.