Serviceplan develops new myMediaMarkt campaign for MediaMarkt
24.03.2026 by Serviceplan Group
MediaMarkt is launching a new campaign fully focused on loyalty. At its core is the accumulation of points for myMediaMarkt members, with the recognizable points icon appearing throughout.
The TV commercial taps into the mindset of the smart shopper, showing how members can unlock more with myMediaMarkt. Consumers are invited to join as members to benefit from exclusive offers, member events, and additional discounts by collecting points.
The campaign will run on TV and online in Belgium and the Netherlands.