Best Brands 2026: Review Douwe Egberts
01.04.2026
Douwe Egberts won the Best Brands Award for the category "Best Coffee"!
Douwe Egberts was named Best Coffee Brand at the 2026 Best Brands Awards, marking the launch of this new category. This distinction recognizes brands that create moments of pleasure, connection, and trust around a cup of coffee, a ritual deeply rooted in the daily lives of Belgian consumers.
2025 was also a milestone year for the brand: Douwe Egberts was acquired by Dr Pepper (Keurig Dr Pepper) in a strategic deal valued at several billion euros, strengthening its international position. This partnership allows Douwe Egberts to leverage the scale of a group generating over $14 billion in annual revenue while retaining its European heritage and coffee expertise.
The Belgian coffee market is evolving rapidly. Consumers increasingly prioritize quality, bean origin, sustainability, and consistent flavor. Douwe Egberts stands out with a taste recognized across generations, whether at home, in the office, or in horeca. This reliability is a key loyalty driver in a highly competitive sector, where more than 80% of Belgian households drink coffee daily.
Beyond the product, the brand focuses on a complete coffee experience: high-performance machines, convenient pod solutions, and innovations in intensity and flavor profiles. With the strategic and logistical support of Dr Pepper, Douwe Egberts now enjoys enhanced innovation and distribution capabilities while continuing its commitments to quality and sustainability.
Being named Best Coffee Brand confirms Douwe Egberts’ position as a leading reference in Belgium. The brand demonstrates that great coffee is not just about aroma or taste. It embodies a moment of pause, comfort, and sharing.
In a market where authenticity and convenience are essential, Douwe Egberts proves that consistency, innovation, and international strength are key assets for building lasting consumer loyalty and embedding the brand in everyday life.
Insights from Francesco Cacamese, Strategic Director at Serviceplan Group Belux
Douwe Egberts has established itself as the coffee brand that delivers consistent quality and authentic taste across Belgium. With a heritage spanning generations, the brand has become synonymous with the daily coffee ritual and ritual moments. Consumers trust Douwe Egberts for its reliability and the expertise in coffee selection that goes into every blend. The brand's commitment to sustainability and transparency in sourcing has strengthened its position with increasingly conscious consumers. It remains the go-to choice for those seeking genuine coffee quality without compromise.
