Serviceplan makes sure nobody misses out on a MediaMarkt deal
17.04.2026
MediaMarkt launches a new promotional campaign, in collaboration with Serviceplan Belgium and Amsterdam, giving the iconic pay-off “I’m not crazy, am I?!” a fresh new look.
This latest edition captures those unexpected moments when people suddenly realize they simply can’t miss out on the best deals at MediaMarkt. That’s why this campaign shows a marathon runner who, just before the finish line, suddenly changes course and heads straight for MediaMarkt because: “Run past a top deal? I’m not crazy, loco, delulu, am I?!”
Alongside the familiar promotional mechanics, the myMediaMarkt loyalty programme also plays a role in this campaign with the recognisable points making a return.
The campaign is running across TV, radio, social media and various online channels in Belgium and Amsterdam.
