Saxo and Mediaplus on the trail of De Mol

Saxo, the global online investment platform, is strengthening its brand presence in Flanders with a bold and highly visible billboard campaign, strategically placed around De Mol. The campaign was developed by Mediaplus, the media agency of the Serviceplan Group.

Running in parallel with the broadcasts of De Mol, the campaign taps into the programme’s core values: intelligence, anticipation, strategy and critical thinking. By positioning itself alongside a show that captivates millions of viewers every week, Saxo reinforces its role as a partner for investors who think ahead and dare to question the obvious.

De Mol is much more than a television phenomenon. It is a societal conversation starter that brings viewers together around analysis, theorising and long-term strategy. Those same skills also lie at the heart of successful investing—a connection Saxo brings to life through striking, contextually relevant billboards.

With this campaign, Saxo underscores its ambition to further anchor itself in the Belgian market and to increase brand awareness through a premium, intelligent and culturally relevant presence. By aligning itself with a programme that rewards sharp thinking and strategic patience, Saxo positions investing not as impulsive decision-making, but as a thoughtful and well-informed process.