Best Brand 2026: Interview Samsung (Best Overall)

Samsung won the Best Brand award for the category "Best Overall Brand"!

Across all sectors, and with little surprise, Samsung has been named Best Overall Brand in Belgium this year. A well-deserved recognition for a brand that consistently combines technological leadership with meaningful consumer experiences. From product innovation to brand presence, Samsung continues to earn the trust, preference and emotional connection of Belgian consumers, making this award not only expected, but fully deserved.  

Thank you for this wonderful recognition. Samsung brings innovative solutions to the market that make daily life smarter and better. This innovation is found not only in our products but also in our ecosystems. Through local storytelling, partnerships, and activations, we build a strong bond with our target audience and demonstrate exactly what that innovation means for everyday life. 

Insights from Francesco Cacamese, Strategic Director at Serviceplan Group Belux

Samsung has positioned itself as the tech brand that delivers cutting-edge innovation accessible to mainstream consumers. In peripherals, the brand brings the same commitment to quality and design that characterizes its broader tech portfolio. Samsung's reputation for reliability and performance makes consumers confident in choosing their products for both work and leisure. The brand's ecosystem approach, where peripherals integrate seamlessly with other devices, creates compelling value beyond individual product quality. Samsung represents technology that works dependably while offering features and performance that grow with consumer needs.

Samsung has also established itself as the television brand where innovation, picture quality, and technology leadership combine seamlessly. The brand's commitment to advancing display technology, from refresh rates to color accuracy to brightness, sets the standard consumers expect. Samsung televisions deliver visual experience that makes entertainment genuinely better, whether watching films, sports, or gaming. The brand's smart TV features integrate naturally with modern households and connected devices. For consumers who care about how their television performs, Samsung represents the choice to invest in display technology that continuously pushes what's possible.