AÏki & Plan.Net kick off festival season with nationwide activation
19.06.2026
Festival season is in full swing in Belgium, and Aïki decided to join the party. With "Fun Fuel for Festivals", a summer activation developed in collaboration with Plan.Net Belgium (Serviceplan Group), Aïki is launching an interactive digital competition that turns every purchase into a chance to win tickets to some of Belgium's most popular festivals.
From 1 May to 31 August 2026, consumers can enter the competition via a dedicated page on Aïki’s website. The mechanic is simple: scan your receipt showing an Aïki product purchase, correctly answer the competition question, and submit your contact details. Each purchase equals one entry, and winners are drawn every week.
Festival enthusiasts can try their luck for an attractive prize pool, including combi tickets for Pukkelpop and Dour Festival, day tickets for the Lokerse Feesten, as well as festival survival packs, beach chairs, and speakers.
Plan.Net handled the full technical implementation of the campaign within the existing website, including the development of trackable QR codes embedded directly on Aïki product packaging. The setup ensures a smooth mobile-first experience and live tracking of campaign performance. Creative direction and copywriting were provided by LDV United.
More information on www.aiki.be/funfuelforfestivals
