WIETSE ROBBERECHTS JOINS MEDIAPLUS BELUX AS CLIENT & GROWTH DIRECTOR AFTER TEN YEARS AT ZIGT
15.06.2026
Mediaplus Belux is pleased to announce the appointment of Wietse Robberechts as Client & Growth Director, reinforcing the agency’s ambition to accelerate client growth, strengthen strategic partnerships and digital capabilities, and further expand its market presence.
Wietse joins Mediaplus after a successful ten-year career at ZIGT, one of the leading independent media agencies in the Benelux. Most recently, he served as Digital Media Director, where he played a key role in shaping digital media strategies, driving innovation, and helping clients navigate an increasingly complex media landscape.
In his new role, Wietse will play a pivotal role in driving the continued development of Mediaplus Belux’s client portfolio. He will be responsible for both nurturing existing client relationships and identifying new business opportunities.
“We are delighted to welcome Wietse to Mediaplus,” said Gino Baeck, CEO of Mediaplus Belux. “Over the past decade, Wietse has built an impressive track record at ZIGT, combining strong digital expertise with a deep understanding of client needs and business growth. His strategic mindset, entrepreneurial spirit and extensive market knowledge make him a valuable addition to our leadership team. We are confident that he will play a key role in further strengthening our client relationships and accelerating the growth of Mediaplus in Belgium and Luxembourg.”
Commenting on his appointment, Wietse Robberechts said: “After ten fantastic years at ZIGT, I am excited to start this new chapter with Mediaplus. What attracted me most is the combination of entrepreneurial ambition, international expertise and a strong commitment to innovation and creativity. The media landscape is evolving rapidly, and I look forward to helping clients unlock new opportunities for growth while contributing to the continued success of Mediaplus.”
The appointment of Wietse Robberechts underlines Mediaplus’s ambition to further strengthen its position as a leading independent media agency. By combining international capabilities with local expertise and entrepreneurial talent, the agency continues to invest in sustainable growth for both its clients and its business.
About Mediaplus Belgium
Mediaplus Belgium is part of the international Mediaplus Group, Europe’s largest independent media agency group. The agency supports clients with strategic media consulting, planning, buying, data, digital transformation, and performance marketing, helping brands achieve sustainable growth through innovative and effective communication strategies.
