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  • Why Your Brand Might Vanish From the Purchase Journey in 2026

    Agentic Commerce is reshaping shopping as AI agents make purchase decisions. Brands must adapt data, content and commerce media to stay visible.
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    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
Featured
  • Moving Landscapes

    Moving Landscapes, the new campaign by Serviceplan Spain for BMW

    BMW once again puts the focus on the pleasure of driving with Moving Landscapes, the new campaign created by Serviceplan Spain that transforms the road and the landscape into an emotional and sensory experience.
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  • Creatividad que trasciende el case: Emilio Valverde en IPMARK

    La revista IPMARK publica una entrevista imprescindible a Emilio Valverde Sevilla, Director Creativo Ejecutivo de Serviceplan España, en la que aborda en profundidad el papel de la creatividad, los procesos y la cultura como motores reales de impacto para las marcas.
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