Mediaplus and UCM Launch a Pioneering Master’s Degree in Media Management and AI
The Complutense University of Madrid, through its School of Government, has added the new Master’s Degree in Strategic Media Management and Artificial Intelligence to its academic offering. The programme has been developed in collaboration with Mediaplus.
This on-campus programme, which will begin in October 2026, has been designed to bridge academic excellence with the realities of today’s advertising industry. Aimed at training the next generation of professionals, its curriculum uniquely combines media planning, data analytics, and AI applied to strategic decision-making.
As a major incentive for the inaugural class, the first five students to enrol will be guaranteed internships within the industry. An exceptional opportunity to help lead the digital transformation.