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    Heated Rivalry: How Fandoms Create New Brand Spaces

    What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.
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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • Plan.Net integrates the GEO service into its offering to help brands secure visibility across generative search engines and announces its collaboration with OtterlyAI

    Plan.Net, the digital agency within the House of Communication, is expanding its offering with a dedicated service for GEO – Generative Experience Optimization, the evolution of Search practices in the era of AI generated responses.
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  • Serviceplan Group ranks first in the Creative Rankings of Healthcare Marketing for the twelfth time

    Healthcare Marketing has published the 2026 Creative Ranking, once again confirming Serviceplan Health in 1st place and recognizing it as the most creative healthcare agency in Germany.
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Integrated AI

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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology
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Make

Expertise for Production & Realisation

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AI solutions for media, digital marketing, and performance measurement

House of AI

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Analysis, automation, and custom insights

 

We turn your data into actionable insights, automating analyses and critical activities to make every decision faster and more precise.

Data that work for you not the other way around.

 

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Paid media intelligence optimization

 

We optimize the performance of your paid channels with AI models that enhance targeting, creative assets, and realtime budget allocation maximizing the return on every investment.

Every budget spent becomes measurable impact.

 

Boost your business
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GEO analysis and AIpowered visibility boost

 

We optimize your presence across search engines with AIdriven Generative Engine Optimization solutions designed to strengthen visibility and performance.

Visibility that converts, everywhere it truly matters.

An AI solution crafted specifically for your goals.

Book your free consultation now