Austria, land of skiing? Land of possibilities!
Challenge
For many, winter in Austria automatically means skiing – dream slopes, Germknödel (yeast dumplings) and iconic ski instructors, all included. But there are also plenty of other ways to enjoy winter away from the slopes, from ice bathing and culinary highlights to wellness. The only thing non-skiers really miss out on is the experience of having an authentic ski instructor.
The NoSki Instructor leaves the skis standing.
Solution
Austria Tourism presents: the NoSki Instructor. As part of the branded content, he welcomes all those who don't come to Austria to ski or those who need a break from skiing. In the ‘NoSki Lessons’ with his students, the NoSki Instructor is naturally full of wit and never at a loss for unsolicited but well-intentioned advice – just like a charming ski instructor. He teaches a wide variety of skills: from ice bathing, saunas and snow hiking to dining and restful sleep – everything that makes non-skiers' hearts beat faster. So off to the slopes!
