Mediaplus Austria wins the media tender from Josko, the European premium brand for beautiful windows and doors.  The cornerstone of the new campaign is a value-based communication approach ("MP | Value Planning"), which combines media management with the company's brand management.

Josko has awarded the media budget for Austria and Germany to Mediaplus Austria. The Vienna-based media agency won the multi-stage tender with a holistic communication concept that focuses on the value fit between brand, target group and environment. The centerpiece of the current campaign is a value-based moving image control ("MP | Value Planning"), which is based on individually collected motives and attitudes of the target group from the GfK Consumer Scan Panel and combines the media concept with Josko's world of values.

"Mediaplus Austria impressed us in the pitch with a strong strategic concept and a lot of passion. Together with our new partner, we want to bring the premium brand Josko even closer to our target groups. We are looking forward to the cooperation! " explains Stefan Wagner, Managing Partner Sales, Marketing & Service, Josko Windows and Doors.

"We are proud to be able to work for an Austrian flagship company in Austria and Germany! We are united by the fact that we both have high quality standards and want to inspire and excite our customers individually," says Bernhard Redl, Managing Partner, Mediaplus Austria.