Johanna Praschberger and Michaela Mandl from Mediaplus Austria impress with their B2B campaign in the "Media" category at the national preliminary round of the Young Lions Competition. It is organized by ORF-Enterprise as the official Lions representative.

As the official representative of the world's most important communications festival in Austria, ORF-Enterprise organizes the national preliminary decision for the Young Lions Competition in the "Media" category every year. Young talents from media agencies are invited to develop a B2B communication strategy within 72 hours of the briefing. This year, the young "Media" talents were challenged to establish the TV genre initiative Screenforce among both domestic media agencies and clients as the authoritative platform for research on television and moving images, knowledge exchange and industry-internal training as well as event and networking formats. The jury was made up of communications experts from Screenforce and ORF Enterprise. Out of a total of nine teams, our Consultants & Planners Johanna Praschberger and Michaela Mandl from Mediaplus Austria impressed the jury with their 360-degree cross-channel strategy.

"The strategically sound and coherent approach of this year's winners, which focuses on the needs of the self-centered customer and is based on the flywheel principle, promises a long-term sustainable result with its comprehensive solutions Screenforce to become the top-of-mind platform for the industry. The concept inspired and enthused the jury members and Screenforce representatives! We are convinced that in Johanna and Michaela we have found a worthy representative for Austria for the international Young Lions competition and wish them every success in June," congratulates ORF Enterprise CEO Oliver Böhm.

"We definitely went the extra mile to rethink the topic of moving images for Screenforce Austria and to think outside the box. What it takes for this challenge: our great teamwork and the strategic mindset that is lived and promoted every day at Mediaplus Austria. We are looking forward to the Young Lions Competition in Cannes and to competing for Austria in the 'Media' category!" said the two winners.

Johanna and Michaela will represent Austria at the Young Lions Media Competition as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023 in Cannes.

About Cannes Lions

Cannes Lions is the world's leading creative award under the umbrella of "Lions - The Home of Creativity". The festival of the same name takes place every year in June in Cannes, France, and attracts creative professionals from almost 100 countries with inspiring workshops, masterclasses and networking events. The coveted Lion Trophy is the global benchmark for creative excellence and is awarded in 30 categories. 

Pictures Copyright: © Julie Brass