Driving innovation in the media industry
Welcome to Mediaplus
We are the world's leading independent media agency. With around 3,000 employees across 44 locations, we provide concentrated media expertise around the world. With an especially strong presence in Europe, we are not only present but also well established in North America, Asia and the Middle East. We offer tightly integrated media consulting, planning, and implementation, all from a single source, in real-time, with optimal performance.
Decathlon - Uniting Sports and Sustainability
Challenge
The planet is our sporting ground. A sports field for all sports. To preserve it, Decathlon wants to help and must limit their impact on the environment.
The international climate target has been validated by the Science Based Targets initiative (SBTi). To contribute to these international goals, Decathlon has their Belgian goals that should contribute to reducing the impact of sport on our planet. These objectives are measurable and are in line with the Paris climate agreement.
Our main question was: How can we make the pleasure and the benefits of sport sustainably accessible to many?
Re-Sports Deal: Because the planet is our sporting ground
Solution
Mediaplus launched the Re-Sports Deal campaign. This deal covers the repair and maintenance service, the buy-back and second-hand offer, the rental service and eco-design products. In this campaign Decathlon pays tribute to Belgian nature from the eye of the athlete. This is done with the campaign line 'Because the planet is our sports field'. On top of that, Decathlon wants to make it clear in a simple way which sports clothing, materials and services have a smaller impact on the environment and climate.
Decathlon's Campaign Delivers Strong Sales and High Awareness
To obtain this Mediaplus lauched the campaign in May/June 2023, with focus OOH, radio and Online Videos. We obtained following results:
- More than 54,8 mio contacts with our Out of Home campaign
- Reach of more than 60% on radio
- A significant awareness level of Re-Sports Deal on their most important target groups – especially radio & online bannering. (Results from Indiville Research Agency)
- More store visits in May and June
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