Best Brand 2026: Interview Bosch

Bosch won the Best Brand Award for the category "Best Powered gardening Brand"!

When people choose a powered gardening tool, what do you think they’re really buying: performance, peace of mind, or a feeling of control? 

At Bosch Power Tools, we understand that performance is the ability to achieve superior results reliably and efficiently. This means powerful motors, long-lasting batteries, and precision engineering that ensures clean cuts and consistent quality every time.

It is this robust, tangible performance that ultimately delivers the peace of mind – knowing your tool won't let you down – and empowers the feeling of control to shape your garden exactly as you envision it. The emotional benefits are truly a byproduct of exceptional performance. We sell the assurance of an immaculate garden, effortlessly achieved, and this award for our electric gardening tools confirms that we deliver exactly that."

Belgian consumers rewarded you for both rational and emotional reasons what’s one ‘invisible’ Bosch detail (design, sound, ergonomics, safety) that you believe drives love, not just satisfaction? 

We believe the true 'love' for our electric gardening tools comes from how meticulously they are designed for the DIYer's specific needs, making them incredibly easy to use and inherently safe to use.

It's not one single feature, but the culmination of 'invisible' details: intuitive controls, balanced weight, and robust safety measures woven into every design choice. These elements combine to reduce fatigue and build confidence, allowing users to focus on their garden without fuss or worry.

When a tool feels like a natural extension of yourself – simple, safe, and reliable – that's when satisfaction truly evolves into “love” for the brand. That's the Bosch difference we're proud of.

If you had to prove value in one season: what metric matters most, time saved, quality of result, battery longevity, or the user’s confidence after the first use?

While 'time saved', 'quality of result', and 'battery longevity' are all crucial performance indicators that we rigorously measure, if I had to choose one overarching metric to prove value after a single season, it would undoubtedly be the user's confidence after the first use combined with the perceived quality of result. 

A tool might save time, but if the user feels uncertain or if the result isn't consistently excellent, that value quickly diminishes. Conversely, when a user experiences an intuitive, powerful, and precise tool that consistently delivers a superior finish – be it a perfectly trimmed hedge or a cleanly mown lawn – that immediately builds profound confidence. This confidence isn't just about using the tool; it's about the belief in the tool's ability to consistently achieve high-quality results. 

This immediate, positive experience, driven by the tool's inherent quality, transforms a one-time purchase into brand loyalty. That's the ultimate measure of success for Bosch Power Tools.

Sustainability is now a deciding factor: what’s your boldest move in the next 12–24 months to make powered gardening more responsible without asking consumers to compromise on performance? 

Our commitment to making powered gardening more responsible, without compromising performance, is deeply embedded in our operations and product development. While specific bold moves cannot be publicly detailed for the next 12-24 months due to projects in the pipeline, advancements are underway. Our holistic approach to sustainability and circular economy principles drives continuous innovation.

Insights from Francesco Cacamese, Strategic Director at Serviceplan Group Belux

Bosch has become the powered gardening brand trusted by serious gardeners who value reliability and performance. The German engineering heritage means these tools deliver consistent power and dependable operation through seasons of use. Bosch understands that serious gardeners need tools that won't quit mid-project and that work efficiently on substantial yards. The brand's reputation for durability means consumers see them as investments that will outlast competitors' products. Whether for professional landscape work or dedicated home gardeners, Bosch tools represent the choice to invest in quality that proves itself through years of reliable performance.