Digital Experience & Technology Expertise
Welcome to Plan.Net
Keeping pace with technological and social change while meeting the ever-changing expectations of your customers? As a partner for digital experience and technology services, we optimize your customer journeys at all touchpoints and effectively bring your brand promise to life with the help of state-of-the-art technologies.
Consulting, agency and technology services
We advise you on your strategy and support you with our internationally deliverable teams to design, develop and operate your commerce and MarTech platforms and ecosystems. Our solutions are data-driven yet creative to understand your customers' behavior to create personalized experiences with your brand and activate them through media.
BMW Group: Unifying Sales and Marketing
Challenge
The biggest challenge for the BMW Group was the grown complexity & silos within their marketing & sales framework. Removing silos along the customer journey is the single biggest challenge to accelerate its transformation across Europe from an INDIRECT (B2B2C) towards a (B2C) DIRECT sales model.
The MarCom Engine
Solution
BMW created The MarCom Engine, the customized agency supported by Plan.Net. With only 1 joint mission: to create the best customer experience by building a „marketing and sales“platform, fueled by data & insights, driven by customer centricity, to deliver the best customer experience across all digital channels and creating real business impact.
What we do on a local level
To ensure a globally consistent brand presence and yet with local anchor points to increase performance, each European BMW Group (BMW, MINI, Financial Services & Motorrad) has his local The MarCome Engine satellite. Steered in Belgium by Plan.Net BE. Per year, we orchestrate more than 400 jobs per year for the BELUX Market. We have work E-2-E to improve efficiency, integration across multiple challenge & the performance of each touchpoint.
- 400+ jobs/year
- 3 languages (BENL, BEFR & LUFR)
- 300+ CRM Deliveries
- 200+ local webpages/year
- 60+ annual products campaign
- +10 Adobe Campaign & Adobe Experience manager Experts
Get in touch!
Curious about how we can turn your brand into a Best Brand? In a short one-on-one session, we will inspire you with tailored advice and interesting takeaways.