Enjoy summer without breaking the bank with Aldi and Serviceplan
24.06.2025
Summer is undoubtedly one of the most enjoyable seasons of the year… but also one of the most expensive for families. Between outings, backyard barbecues, and holidays in Belgium or abroad, expenses can quickly add up. That’s why ALDI wants everyone to enjoy summer to the fullest, without putting too much strain on their wallets.
With the slogan “Enjoy summer without counting,” ALDI and its creative partner Serviceplan are launching a new summer campaign focused on quality, freshness, and low prices. The brand highlights a selection of promotions on fresh products and attractive summer deals, exactly what families need during this high-consumption season. Seasonal fruits, refreshing drinks, barbecue essentials... as well as many of ALDI’s own brands like Golden Power, Mucci, and Barissimo, all perfect to pack in the cooler for a fun-filled day.
The campaign is running in Belgium across radio, social media, print, digital media (DOOH and banners), and the well-known ALDI folder. Across every channel, one clear message: this summer, enjoy more, spend less, with ALDI.
