Serviceplan and visit Flanders launch first joint campaign: “uncover Flanders’ finest cycle routes”

Following the announcement of their strategic partnership earlier this year, Serviceplan and Visit Flanders are taking an important step forward in their collaboration with the launch of their first joint campaign: “Uncover Flanders’ Finest Cycle Routes.” This social media campaign marks the beginning of a broader strategy to promote Flanders internationally as an attractive and versatile destination.

A four-year collaboration built on “Total Social”

The campaign is the first result of a four-year collaboration in which Serviceplan supports Visit Flanders through an integrated approach under the label “Total Social.” This approach combines creativity, digital expertise, and media strategy to transform social media channels into powerful ecosystems where inspiration, engagement, and conversion go hand in hand.

Cycling in Flanders as the starting point

“Uncover Flanders’ Finest Cycle Routes” highlights the unique cycling experiences Flanders has to offer. Through visually compelling content on social media, international travelers are inspired to explore the region via its iconic cycling routes.

From inspiration to booking

With this campaign, the creative agency Serviceplan and Visit Flanders aim not only to inspire but also to activate. The content is designed to establish a direct connection with potential travelers and motivate them to plan their next holiday in Flanders. Thanks to the media agency Mediaplus and a smart mix of organic and sponsored content, the campaign maximizes both reach and engagement in key markets such as the United Kingdom, the United States, France, Italy, and Scandinavia.

A glimpse of what’s to come

The cycling campaign marks the starting point of a broader social media approach that will also highlight themes such as gastronomy (Culinary Flanders), cultural heritage experiences, and nature. Each of these pillars will be supported by a tailored strategy to position Flanders in a contemporary way for a variety of target audiences.

With “Uncover Flanders’ Finest Cycle Routes,” Visit Flanders and Serviceplan are not only putting Flanders on the map as a cycling paradise, but also as a creative force in the digital tourism landscape.