C&A and Mediaplus launch a new Outerwear Campaign in Belgium: “Made to go outside”

C&A is stepping bold and bright into the autumn/winter season with a strong focus on Outerwear. In a nationwide rollout, the brand is elevating its latest Outerwear collection across television, print, digital, and a prominent Out-of-Home (OOH) activation. The campaign places outerwear front and center, showcasing robust jackets, parkas, and bodywarmers designed to keep Belgian customers warm and stylish, whatever the weather.

Developed and implemented by Mediaplus Belgium, the media agency of the Serviceplan Group Belux , the campaign brings together a powerful video strategy across multiple platforms including classical TV, BVOD, YouTube, and social media with an inspiring native content campaign in leading fashion and women’s magazines. Complementing these executions, an innovative OOH concept brings the C&A experience directly to the streets and shopping centers, merging media visibility with retail immersion.

At the heart of this activation are miniature live window displays, housed inside 2 m² media units located in Westland Shopping, Wijnegem Shopping Center, and on a megaposter in Brussels’ Nieuwstraat. These hybrid installations combine OOH media with a real retail experience, featuring actual outerwear products presented within transparent, weather-proof muppy frames. Enhanced by dynamic lighting, the displays blur the line between advertising and in-store experience, allowing passersby to engage physically and emotionally with C&A’s winter fashion even before stepping inside the store.

This innovative format was designed to surprise shoppers in unexpected places, reinforce C&A’s visibility in high-traffic areas, and create memorable moments of engagement at Belgium’s top retail destinations. By seamlessly integrating media, creativity, and retail design, C&A and Mediaplus Belgium reaffirm their shared commitment to bringing fashion closer to consumers wherever they are.