SERVICEPLAN (THE MARCOM ENGINE) AND BMW HIT THE ROAD WITH THE NEW BMW iX3 

Sint-Pieters-Woluwe, 02/03/2026 — Following the pre-launch in October, BMW and The Marcom Engine, led by Serviceplan Group, are shifting into a higher gear. As of March, the new BMW iX3 is officially available at BMW Dealerships across Belgium and Luxembourg, supported by a large-scale market launch campaign that makes the model visibly present in everyday street life.

With the BMW iX3, BMW introduces the first model of the ‘Neue Klasse’ to the market. While the teaser phase primarily sparked curiosity around “The first of a new era,” the market launch now focuses on tangible availability and visibility, with one clear ambition: making electric driving a real and accessible experience for a broad audience. 

Starting in March, the integrated campaign will roll out nationwide across television, digital channels, and a strong out-of-home presence in cities and airports. A standout element is the physical display of the new BMW iX3 at both Brussels Airport and Luxembourg Airport, where travelers can discover the model up close.

By seamlessly connecting media, brand experience, and dealer communication, The Marcom Engine highlights its fully integrated approach. The campaign not only strengthens BMW’s positioning within the premium electric segment but is also designed to drive concrete traffic to BMW Dealerships. 

“With the pre-launch, we announced a new era. Now we’re making it tangible. The BMW iX3 no longer simply symbolizes BMW’s future — it’s already in the showroom and out on the streets,” says Philippe Fass, Executive Creative Director at Serviceplan.