Prada Paradigm: Make Studio Designs a Standout Launch for L’Oréal
03.11.2025
The Make team, studio unit of our agency, recently partnered with L’Oréal to create a multidimensional launch for the new Prada Paradigm fragrance. Our designers set out to craft a visual universe worthy of this exceptional scent, delivering bold concepts in print, in-store displays, and cutting-edge 3D design, tailored for the Belgian and Dutch markets.
A highlight of the project is our fully bespoke activation kiosk, debuting this October at Mont des Arts in Brussels and in Antwerp end of the month. Conceived and built from scratch, this kiosk encapsulates the Prada Paradigm spirit, immersing visitors in the fragrance’s world through innovative design and interactive features.
With every detail, our Make team demonstrated its creative strength and precision: translating iconic luxury branding into tangible experiences and driving impact for L’Oréal and Prada across every touchpoint.
Credentials :
Client: L’Oréal / Brand: Prada / Product: Prada Paradigm
Project: Print, display, and 3D design for Belgium and the Netherlands
Graphic Designer: Redgie Stalpaert
Studio Lead : Véronique Renier
Project Manager: Redgie Stalpaert
Client Leads: Tatevik Petrosyan – Zina Chenani
3D Designer: Christopher Perri
Serviceplan Make is the craft content production agency within the Serviceplan Group, the largest owner and partner-managed agency group in Europe, with offices in Amsterdam, Brussels, Paris, Milan, Poland, Munich, Hamburg, Cologne, and Frankfurt. At Serviceplan Make, we blend creative vision with technological innovation to excel in scalable content production across all touchpoints, streamlining complex tasks with smart tools to ensure our clients exceed their marketing objectives.
Since its founding in 2014, Serviceplan Make has been synonymous with innovative and creative content creation, delivering solutions across online, offline, and phygital platforms. Our services include cross-media production, decoupling and internationalization, marketing technology, and a results-oriented approach driven by a deep understanding of market trends and audience insights, both nationally and internationally. With around 350 employees, we proudly serve clients such as L’Oréal Group Benelux, Nikon, Ici Paris XL, BMW, Mini, Mars Group, and Vandemoortele. We uphold our guiding principle that Make is the “innovation agency for brand-specific content.” We MAKE ideas come to life, we MAKE content.
