Serviceplan Make’s expertise at the service of L’Oréal Benelux

For more than ten years, Serviceplan Make has been working closely with L’Oréal Benelux, putting its creative and production expertise at the service of the group’s extensive brand portfolio. This long-standing collaboration has enabled our teams to develop a deep understanding of both brand expectations and the specific requirements of the retail environment.

To address these diverse needs, Serviceplan Make relies on a strong in-house creative pool, bringing together complementary expertise in design, video and 3D. This integrated team plays a key role in delivering high-quality, consistent content, across both print and digital channels.

Thanks to this complementary creative setup, Serviceplan Make is able to produce a wide range of content and assets covering all the needs of L’Oréal Benelux. Our production includes posters, videos, displays, floor displays, roll-ups and merchandising, as well as 3D simulations, product packshots, wobblers, stickers, window stickers, business cards and banners. In addition, our teams create digital visuals tailored for email 

campaigns, websites and social media, ensuring strong visuals.

Over time, Serviceplan Make has built a distinctive expertise in producing content for L’Oréal Group brands. Our thorough knowledge of retailer guidelines allows us to instantly identify what is possible or not across visuals and formats, enabling us to deliver efficient, compliant solutions from the very first draft. This in-depth understanding of both brand and retailer standards ensures content that is relevant, impactful and ready to use, while maintaining speed, quality and consistency.

Our print production is widely visible across leading retailers, including Kruidvat, Di!, Etos, Colruyt and Bol.com, as well as in pharmacies and hair salons. Whether it involves posters, displays, wobblers or floor displays, each asset is designed to maximize visibility, impact and brand coherence at the point of sale.

Through this integrated approach and long-term partnership, Serviceplan Make continues to strengthen its position as a trusted partner for L’Oréal Benelux and its brands, delivering reliable, high-impact creative solutions across retail, digital and e-commerce environments.