Best Brands 2026: Hubo

Hubo won the Best Brands Award for the category "Best Retail DIY & Garden"!

Hubo was named Best Retail DIY & Garden Brand at the 2026 Best Brands Awards, a distinction recognizing retailers that combine selection, expertise, and customer experience in the DIY and gardeningsector. This award confirms Hubo’s ability to meet the expectations of Belgian consumers seeking practical, reliable, and inspiring solutions for their homes and gardens.

As a 100% Belgian retailer, Hubo holds a unique place in the national retail landscape. With 150 stores across Belgium, the brand focuses on proximity and local knowledge to support its customerseffectively. This strong local presence allows it to remain close to the specific needs of Belgian households, whether for renovation, maintenance, or outdoor projects.

The Belgian DIY and gardening market is evolving rapidly, driven by growing interest in home improvement and green spaces. In this dynamic context, Hubo stands out with a comprehensive offering: tools, materials, paint, hardware, as well as plants and garden accessories. Every customer from beginners to experienced enthusiasts can find the right products for their project.

Beyond its assortment, Hubo emphasizes guidance and advice. In-store teams share their expertise, propose practical solutions, and ensure that every project can be completed with confidence. This combination of availability, skill, and local proximity strengthens customer loyalty and reinforces the image of a reliable, accessible retailer.

Being recognized as Best Retail DIY & Garden Brand confirms Hubo’s position as a benchmark in the sector in Belgium. The brand demonstrates that a successful store is not just about offering a wide product range but also about delivering a smooth and inspiring experience, from initial advice to final project completion.

In a market where DIY and gardening are increasingly integrated into the daily lives of Belgians, Hubo proves that proximity, expertise, and strong local roots are essential assets for supporting home and gardenprojects over the long term.

Insights from Francesco Cacamese, Strategic Director at Serviceplan Group Belux

Hubo has established itself as the Belgian DIY and garden retail destination where consumers find everything from basic tools to specialized supplies. The brand's strength lies in combining comprehensive selection with knowledgeable staff who understand customer projects. HUBO represents the convenience of one-stop shopping without sacrificing quality or expertise. The brand's regular customer loyalty reflects trust that HUBO offers fair pricing and genuine product guidance. For DIY enthusiasts and gardeners, HUBO has become the go-to retailer where they can accomplish projects successfully with the right materials and support.