Serviceplan Group Belux supports Galbani in rolling out the international “Gusta la Dolce Vita” campaign
10.07.2026
Serviceplan Group Belux is supporting Galbani in the launch of the international “Gusta la Dolce Vita” campaign, a large-scale 360° activation being rolled out across more than 20 countries.
The campaign celebrates the Italian lifestyle through an integrated approach combining in-store visibility, digital activation and a clear call to action: “Don’t talk, taste!”. Consumers are encouraged via social media and a dedicated campaign website to take part in an international contest, with a unique Italian experience as the grand prize.
For the Benelux market, Serviceplan Belgium was responsible for adapting the social media assets. Through this approach, Serviceplan contributes to a consistent and locally relevant rollout of the campaign. Serviceplan and Plan.Net worked closely together on the development of the online contest.
