Stability as a Strong Signal: Serviceplan Group Holds Its Ground in a Challenging Market Environment

▪ Bucking the market trend, the international agency group is performing steadily and setting the course for future growth

▪ Recent account wins - including Hornbach, MediaMarktSaturn, Deutsche Bahn, and Westwing - confirm the Group’s positive performance

▪ Strategic focus for 2026/2027: Broad international presence and consistent AI integration with relevant client benefits

Munich, July 30, 2026 – The Serviceplan Group closed the 2025/2026 fiscal year with fee revenue of 873 million euros, once again surpassing the previous year’s record result of 866 million euros (+1%). In an international market environment characterized by economic uncertainty, cautious corporate investment, and high volatility, this stable performance sends a clear signal: The Serviceplan Group’s integrated business model is proving resilient - while also laying the foundation for profitable growth in the coming years. Florian Haller, CEO of the Serviceplan Group, comments on the results: “In a market characterized by uncertainty, postponed budgets, and enormous pressure to transform, stability is a strong sign of substance. I am proud of our international teams: They have achieved strong results for our clients in a challenging environment while continuing to invest boldly in innovation, AI, and new client value. That is precisely where our strength lies.” 

Fee Revenue by Discipline – Comparison of Fiscal Year 25/26 to Fiscal Year 24/25

Discipline Revenue 25/26 Change from Previous Year Revenue 24/25 Total Fee Revenue

Serviceplan Group €873,000,000 +1% €866,000,000 of which “Creative & Content” (Serviceplan, Saint Elmo’s)

€239,000,000 -2.4% €245,000,000 of which “Media & Data”(Mediaplus) €378,000,000 +2.7% €368,000,000 of which “Experience & Technology” 

(Plan.Net) €235,000,000 +1% €233,000,000 of which cross-divisional revenue (including Überlab, among others)

€21,000,000 +5% €20,000,000 For the international agency group, the 2025/2026 fiscal year was marked by three key priorities:

(1) further expansion of the global media agency group, (2) strengthening the London office, and

(3) comprehensive implementation of the “House of AI.”