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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
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Let's keep the spirit, dear Marketeers!

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of TWELVE Mail.
Read more

Can you really trust AI agents?

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of TWELVE Mail.
Read more

Revival of the fittest: Power of nostalgia

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of TWELVE Mail.
Read more

Why Google is backing down - and why it doesn't matter

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of TWELVE Mail.
Read more

In an AI world, execution is the new creative

Faced with the challenge of achieving more with less, CMOs are clearly focusing on the potential of artificial intelligence. But AI has so much more in store for us than just efficiency gains. Everything that will shape the future of CMOs in 2025 is covered in the 17th edition of TWELVE Mail.
Read more

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