ISEO: Optimizing User Experience and Navigation
Challenge
ISEO, a leader in the security and access control management sector, tasked us with completely redesigning its website, focusing on improving the user experience (UX) and user interface (UI). The main goal was to simplify navigation through the wide range of products and services offered, making it easier for users to find what they are looking for. The new website needed to be modern, intuitive, and flexible, meeting the needs of an ever-evolving market. To achieve these objectives, a migration to an advanced CMS platform was planned, enabling more efficient content management and greater future scalability. The project also focused on optimizing the website's performance, ensuring a smooth and consistent experience across all devices, with particular attention to the mobile version.
A Modern and Flexible Digital Platform
SOLUTION
We rebuilt ISEO's website on a cutting-edge CMS platform, ensuring greater flexibility and ease of updates. The redesign of the UX and UI focused primarily on optimizing the user experience, making the site more accessible, intuitive, and easy to navigate. In addition to improving the structure and usability, an AI-based chatbot was integrated to provide real-time support. This tool helps users in product searches, answers their questions, and enhances overall interaction with the content. The goal of the project was not only to improve the interface but also to create a dynamic experience that would make communication with customers more effective, facilitating access to information and ensuring continuous support.
