Serviceplan Make – Better creative production
We elevate the standards in end-to-end content production and craft assets that respond to today’s demand for immersive branded stories.
The services offered by Serviceplan Make are centered around content and execution strategies that define the key features of the essential of content.
Over the past decade, content production has been transformed by the forces of digital disruption. With increased personalization, the pressure is on to deliver larger volumes of tailored content in ways that are ever more cost-effective and customer centric.
Therefore, we design and create unique, tailormade solutions and delivery models for each individual client need. To achieve this, we combine production and implementation expertise with innovation and technology.
We are 800+ enthusiastic makers, from around the globe, who work fully integrated with all disciplines of the House of Communication to ensure the best quality, and results, for our clients when it comes to asset and content production.
Our services for your digital challenges
Services
The Make Line
MAKELINE is more than a platform, it’s a Belgian innovation that redefines marketing production. By transforming fragmented, costly, and inefficient setups into a streamlined, system, it empowers brands to deliver faster, smarter, and more creative work at scale. The L’Oréal case proves its success and demonstrates how Belgian marketing tools can set new global standards.
The MAKELINE is Serviceplan’s content supply chain tool that transforms how marketing assets are created at scale. It centralizes workflows, automates repetitive tasks, and blends human creativity with efficiency, turning fragmented processes into one smooth system.
L’Oréal Belgium & Netherlands adopted MAKELINE to tackle the complexity of four business divisions, 35 brands, and over 200 stakeholders. The result is faster, more consistent, and more cost-effective production, showcasing MAKELINE as Belgium’s most innovative marketing tool in action.
With the MAKELINE, one design can be transformed into hundreds of on-brand assets, producing thousands of visual variations in minutes.
- Unify fragmented workflows: Replace collaboration with 30+ agencies and inconsistent processes by introducing one centralized tool.
- Boost efficiency & cost effectiveness: Shorten lead times, eliminate duplication, and accelerate delivery across offline and online channels.
- Ensure brand consistency: Guarantee compliant communication across all divisions, brands, and markets.
- Scale content production: Seamlessly manage 5,500+ projects per year, from social ads to OOH.
- Empower marketing teams: Provide a 24/7 platform that reduces manual effort and fosters proactive collaboration.
We built MAKELINE as a one-stop, production tool that integrates briefing, design, adaptation, approval, rendering, and delivery.
- Centralization: A unified database of 50,000+ assets, accessible to all authorized parties.
- Connected tools: Direct links with Photoshop, DAMs, workflow platforms, and CGI rendering.
- Transparency & continuity: A fixed workflow where every stakeholder has a clear role, keeping projects on track even when people are absent.
- Change management: Smooth onboarding for client teams and agencies ensured adoption and satisfaction.
MAKELINE proves that creativity and efficiency can coexist.
- Automated adaptations carry brand stories across languages and markets without losing impact.
- Creative teams are freed from repetitive production tasks, enabling them to focus on big ideas.
- Clients experience a structured, collaborative, and even inspiring process rather than a chaotic one.
With L’Oréal Belgium & Netherlands, MAKELINE delivered measurable transformation:
- 50% faster production compared to traditional agency workflows.
- 30% cost savings through automation and centralization.
- 5,500 projects annually across 35 brands and 4 divisions, managed in one system.
- 97.5% satisfaction rate among stakeholders.
- 90% of projects finalized in fewer than 5 review cycles.
- 229 people aligned on one tool, with 50,000+ assets stored centrally.
