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Featured
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    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
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  • Plan.Net | Marketplace for AI agents: Serviceplan Group launches Sōkosumi

    Sōkosumi enables companies to use and manage their own and external AI agents via a central platform – marking the next step towards an Agentic Economy.
    01.Jul.2025
  • Serviceplan Group | Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025

    Serviceplan Group has been named Independent Network of the Year at the 72nd Cannes Lions International Festival of Creativity, taking home 19 Lions.
    01.Jul.2025

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As markets fluctuate, supply chains are rethought and AI reshapes our lives, we believe in the power of communication. In this issue, you'll find articles on rising expectations of agencies, CEO positioning and the future of the 'Made in Germany' brand. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Generation Z?

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