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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
Featured
  • CMO Barometer 2026

    Latest CMO Barometer: AI is THE topic for 2026 and requires a complete system update for marketing.
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  • Record Year for Serviceplan Group

    Serviceplan Group has now closed the current fiscal year with another record result. This time achieving a fee revenue of €866 Million (+6%).
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Experts in Media Stategy, Performance Marketing, Target Group Analysis, AI driven marketing.
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Plan.Net

Plan.Net | Nordics

Experts in Web, CRM, CX, Content, Business Consulting, Brand Strategy, Data and Plattform technology.

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Eva Bodecker Thunborg
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Mediaplus Nordics
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