Building Best Brands
Our Mission & Vision
That's our mission. Pure and simple. We come together every day in our gobal Houses of Communication to transfer your brand into a best brand.
Driven by ambition and never settling for the status quo, we constantly strive to be the best version of ourselves - individually and as a group - with a vision to become the world's leading independent agency group.
What makes us... us
Our Identity
Born Integrated
Our Genesis story
For us, integrated communication isn't a fleeting trend - it's a cornerstone of our legacy, envisioned and brought to life by our founders, Dr. Peter Haller and Rolf Stempel, from day one. The Serviceplan Group evolved in line with shifting trends and advancing technology, adding specialized disciplines to become what it is today. Browse the abridged story of our beginnings/Here are some of our best bits.
The Houses of Communication
What sets us apart?
So much more than simply physical locations, think of House of Communication as a concept. It's the modus operandi of Serviceplan Group.
A House of Communication brings diverse expertise under one roof, dissolving barriers, empowering employees and fostering collaboration. Customized teams and agencies can even be assembled. So from Amsterdam to Zurich, our clients can come to the House of Communication and get tailored, cross-agency, integrated solutions for any advertising and marketing challenge, In fact, 62% already are.
ÜberCreativity
Our Superpower
ÜberCreativity is what emerges when innovation meets artistry - and the sparks fly. It's the unique phenomenon that ignites daily in our Houses of Communication, where strategy, creative, media, and tech collide to produce something extraordinary.
It's bigger, bolder, and way beyond the sum of its parts. It's our superpower. ÜberCreativity drives us to shatter boundaries, outdo expectations, and take brands to heights that defy limits.
In other words...
Discover more about Serviceplan Group
About us
Our Values & Responsibility
From the way we treat each other, to owning responsbility for the footprint we leave behind, here's what matters to us.
About the Group
We bundle all our services in our Houses of Communication - customised to your individual needs.
Our Platforms
Our corporate events empower your brand with insights, trends, and the future of marketing to help your brand succeed.
Not only can we make your brand a Best Brand – we also want to become the world's leading independent agency group.
The way to this goal is guided by four key principles, our “pillars of communication”: Integrated. International. Independent. Innovative. These 4 I's not only reflect our corporate culture, but are the basis for what we do and how we work every day at Serviceplan Group. We believe that these values generate so much creative energy and innovative dynamics that they inspire the entire industry and open up new communicative horizons.
Our "Houses of Communication" are conceived and designed for creative exchange among integrated teams. In addition to our German locations, such as Munich, Hamburg, Berlin, and Cologne, we are represented by our own agencies in the most important economic centers of Europe, the Middle East, Asia, and the USA. This broad geographical reach enables us to design communication for you on a global level.
For us, ÜberCreativity describes an evolved form of innovation, which crucially involves overcoming the boundaries between approaches to marketing communication. ÜberCreativity happens when different communication disciplines combine their specific strengths to elevate an idea to an unprecedented creative level. The magic of ÜberCreativity is created every day in our Houses of Communication, where experts in the fields of Strategy & Consulting, Creative & Content, Media & Data and Platform & Technology work together worldwide, complementing and inspiring each other to continue developing solutions. ÜberCreativity is never an end in itself, but always serves to unite communication design at the highest creative level and efficient marketing planning in a single, highly integrated process.
What do we mean when we say ÜberCreativity?
For us, integrated communication is not a newfangled trend, but was conceived and implemented by our company founders, Dr. Peter Haller and Rolf Stempel, since our founding. The core of our concept is the House of Communication, where all experts work under one roof. For over 50 years, experts from different fields have passionately set new creative standards and developed successful brands for the long term. In line with technological progress, many other specialized disciplines have been added over the years. We have assembled an individualized core team for your communication goals, flexibly scalable depending on your objectives and needs.
Meeting cultural challenges in different markets requires multi-market communication. We provide support for your worldwide communication projects: With 22 locations and other partnerships in Europe, North America, and Asia, we as the Serviceplan Group are represented in all key global markets.
What you can rely on: highly competent, on-site agency partners with expert knowledge of local conditions and cultural differences. Thanks to global standards, processes, and tools, we work efficiently and effectively across teams and countries.
The perfect fit! For you, for us, for everyone.
Set your creativity free: free from shareholder value and quarterly results, free to do things our way. This is our motto for our daily work. This is what distinguishes us from large international networks. We are a purely owner-managed agency group, and that has real benefits.
A unique partner model
With our partners worldwide, we have almost unlimited flexibility and can react faster and more effectively to new trends and changes in global markets. This works so well because we integrate visionary communication experts into this partner model and grow together with them. For us this is crucial: Colleagues who are involved in our agencies also have significant leadership roles. They bring in new impetuses and sustainably develop the business.
Acting responsibly
We encourage independent action at all levels, from managing partner to entry-level employee. Anyone in the Serviceplan Group who takes over the "ownership" of a project on their own initiative and with their own ideas receives all the support necessary for the success of the project. In this way, we reduce the agency group's carbon footprint and introduce innovative process management tools.
