From goals to growth
What we offer
A well-defined brand strategy isn’t just a guideline; it’s a practical playbook for all your communications where clear goals translate into clear actionable steps. At the House of Communication, our cross-functional experts are here to help you set a strong foundation, identify your goals, and put plans into action. Here’s how:
- Analyze your brand comprehensively from position to character to culture as well as your target groups, creating personas and formulating customer experience journeys
- Strategize on all things communication: content, campaigns and channels
- Optimize by clearly defining KPIs, measuring and continuous evaluation
- Synergize through workshops and other means of supporting brand strategy implementation
- Operationalize your employer brand to engage employees and support recruiting
- Customize the brand strategy to your specific needs, including your internal and external departments
Let’s work together to realize your vision for your brand.
Benefits for your brand
What’s in it for you?
Clear Brand Identity
Gain a unique, cohesive brand identity aligned with your values, setting you apart and resonating with your audience.
Future-Proof Positioning
Data-driven insights and strategic foresight ensure your brand positioning adapts to trends and remains relevant over time.
Unified Brand Experience
All brand touchpoints are aligned for a consistent, impactful experience that boosts loyalty and drives growth.
Sustainable Success
With a strong foundation and adaptable strategies, you can achieve lasting growth, market visibility, and a competitive edge.
We can support you with
Service breakdown
Set guidelines for your brand.
Make your brand value-added.
Win the "War for Talent”
Interested in more strategy & consulting services?
Why us?
What sets us apart
A consistent brand strategy is the guideline for your communications. It’s divided into various measures and clear action points. The clearer the goals, the easier it is to implement. Our experts across various strategic fields can help your business find the best starting point, define goals, and take action.
As part of your brand development, we…:
- analyze the status quo of your brand to understand the position your brand character across all aspects, from employee behavior to thought leadership communications
- segment your target group, create personas and formulate the respective customer experience journey
- develop communication measures to enable you to reach your target group across all relevant touchpoints, engage with them, and retain their loyalty, long term
- create content strategies, concepts for brand campaigns and communication plans
- develop a Channel Ecosystem Strategy that enables you to build beneficial collaborations and tap into new platforms
- define the right KPIs to success, which can be continuously assessed in collaboration with you
- evaluate brand perception among your target group, and in the competitive market to continuously optimize communication measures
- create a tailored thought leadership strategy to add value through inspiration and identify relevant topics
- support through train-the-trainer workshops, guidelines and other measures that help you successfully implement your brand redesign in the company
- get your existing and potential employees excited about your new employer brand and include them in the journey.
- From brand communication and sales strategies to employee satisfaction and recruiting, we provide a relatable brand strategy that includes your internal and external departments, tailored to the individual needs of your business.
"From Brand Strategy and Purpose to Employer Branding, we transform businesses into role models."
Serviceplan
