TWELVE Mail

As markets fluctuate, supply chains are rethought and AI reshapes our lives, we believe in the power of communication. In this issue, you'll find articles on rising expectations of agencies, CEO positioning and the future of the 'Made in Germany' brand. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Generation Z?

House of Communication Nordics

We are your obvious partner for digital growth, both locally and globally. Our House of Communication Nordics currently consists of two of Serviceplan Group's expert agencies: the media agency Mediaplus Nordics and the digital agency Plan.Net Nordics. You will find us in the heart of Stockholm.

BMW – THE MARCOM ENGINE (TME)

THE MARCOM ENGINE (TME) is one of the largest sales and marketing transformation projects in the automotive industry and is done together with, and for, the BMW Group. It is a fully customized, integrated agency model involving Plan.Net and Mediaplus in Stockholm.

More about BMW

De' Longhi

"Democratize perfetto" - With the help of Brad Pitt, De'Longhi wants to democratize the taste and quality of its coffee accessible in more than 40 countries.

More about De' Longhi

OSRAM

Since autumn 2022 Plan.Net Nordics have created several digital advertising campaigns for some of OSRAM's best-selling products with relatively small resources.

More about OSRAM

News

The latest from Plan.Net Nordics and Mediaplus

Three hikers in weatherproof outdoor gear are standing on wet, slippery rocks in front of a tall waterfall within a moss-covered canyon. One person is wearing a blue hooded jacket, another is in an orange jacket looking upward, and the third stands between them dressed in dark clothing. The scene conveys a sense of adventure and connection to nature.

GORE-TEX appoints Mediascale as media agency

31.07.2025 | News Article

Christian Schmitz: A man with short dark hair and glasses is standing in front of a dark blue background. He is wearing a white shirt and a navy blazer with a small pin on the lapel, and he looks directly at the camera with a neutral expression.

Christian Schmitz Becomes CEO of Plan.Net

22.07.2025 | News Article

Collage of six cozy interiors in a modern country style: ceramic tableware, a bright sofa corner with plants, a set dining table with fruit and flowers, designer lamps, and two bedrooms with soft textiles and natural light.

Plan.Net brings Hemtex to Germany

14.07.2025 | News Article

Stilisierte Montage von Seoul und München bei Sonnenuntergang, verbunden durch eine moderne Brücke über einen Fluss.

Serviceplan PR & Content Partners with Prain Global

08.07.2025 | News Article

Marketplace for AI agents: Serviceplan Group launches Sōkosumi

25.06.2025 | News Article

A group of around 30 people celebrates with Cannes Lions trophies in front of the Palais des Festivals. The scene is lively, with smiles, raised arms, and a large “LATINMAGIA” banner in the background.

Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025

23.06.2025 | News Article

Christian Schmitz and Christin Herrnberger are seated on a modern, orange sofa in an open-plan office with exposed concrete ceilings and large windows.

The Marcom Engine strengthens its management team to build an innovative Content Factory

17.06.2025 | News Article

The image shows people on stage at the Webby Awards, ADC Awards, D&AD Awards, Clio Awards, and The One Show. Each scene celebrates excellence in advertising and communication. In the foreground: smiling winners holding trophies

Serviceplan Group Secures Top Industry Honors Across D&AD, One Show, Clios and More

30.05.2025 | News Article

Ein Mann mit blondem, schulterlangem Haar steht frontal in einem stilisierten Innenraum mit gedämpfter Beleuchtung und hält einen sehr großen Karpfen fest im Arm, während er ruhig in die Kamera blickt.

o2 Brings Humor to Telecom With a Talking Fish — and a Customer-First Promise

21.05.2025 | News Article

Niklas Lamberg om fortsättningen av THE MARCOM ENGINE tillsammans med BMW

We extend and expand the cooperation with BMW via “THE MARCOM ENGINE”

22.04.2025 | News Article

Christian Schmitz, Mitgründer von Macrom Engine, sitzt auf einem modernen, orangefarbenen Sofa in einem stilvollen, offenen Bürogebäude mit schwarzer Treppe im Hintergrund.

Serviceplan Group and BMW are expanding the agency model “THE MARCOM ENGINE”

16.04.2025 | News Article

Serviceplan Group named Independent Agency Network of the Year by Ad Age

10.03.2025 | News Article

WHAT MOVES US

HIGHLIGHTS
LET´S CELEBRATE
EVENTS & PLATFORMS

Record Year for Serviceplan

Despite global economic challenges, Serviceplan Group can look back on a year marked by outstanding creative achievements, the expansion of its AI initiative and a successful international focus.

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OUR MEDIABRAND

As a platform for communication, inspiration, and constructive exchange, TWELVE brings together three complementary formats – print, online, and audio.

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AGENTIC SERVICES

Intelligent AI agents are transforming brand communication: they automate processes, provide insights, and create hyper-personalized customer experiences – efficiently and at scale.

learn about Agentic Services learn about Agentic Services

SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognizes us as one of the best agencies of the year – for outstanding creative work, socially relevant campaigns, and our investments in AI innovation.

read the Ad Age article read the Ad Age article