One roof. Every possibility.
Integrated and innovative have always been core to Serviceplan Group. So when AI began reshaping marketing, we didn't simply build AI tools. We built a better way to put AI to work for our clients.
The result is the House of AI: the digital twin of our House of Communication. Together, they form one connected operating model that combines human expertise and AI across the entire marketing value chain.
This unique combination is what makes us a Creative Solutions Partner. Rather than leading with a predefined solution, we start with your ambitions and draw on the right mix of expertise, technology, and AI capabilities to create a tailored path to success.
Benefits for your brand
Greater relevance
Turn AI-powered insight into stronger creative, sharper targeting, and better decisions.
Faster
time-to-market
Combine human expertise and AI to accelerate planning, production, and activation.
Less complexity
Access the full power of strategy, creativity, media, data, technology, and AI through one connected operating model built around your goals.
Get Your Foot in the Door of AI
Many marketing teams know that they need AI. The problem is where to start. Calling us solves that problem.
No sales pitch. No technobabble. No obligations.
“Technology does not replace people, it empowers them. AI expands human capabilities through data, insights, and automation, enabling better decisions, deeper creativity, and faster execution.”
Global CEO Mediaplus Group
The system behind our solutions.
How it works
Built on a fully compliant Global Data Platform that provides a shared source of truth across the marketing value chain, the House of AI combines proprietary tools and specialized AI agents to transform insight into action, creativity into impact, and ambition into measurable business results.
Always led by our human experts, we orchestrate the right capabilities at the right time while handling the complexity behind the scenes.
Discover our AI marketing solutions
Our AI portfolio
Agentic.AI
Highly specialized AI agents and client-specific ecosystems, deployed on demand by your experts to streamline workflows, solve complex tasks, and accelerate execution.
Global Data Platform & Plus.AI
A shared, real-time data foundation combines with our PLUS.AI intelligence layer to connect data, intelligence, and decision-making across markets.
Discover further expert perspectives in our TWELVE Magazine and see how AI is transforming modern marketing in practice.
