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Eva Bodecker Thunborg
Managing Director
Eva Bodecker Thunborg
Mediaplus Nordics
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Eva Bodecker Thunborg
Eva Bodecker Thunborg
Mediaplus Nordics
Managing Director
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Niklas Lamberg
General Manager
Niklas Lamberg
Plan.Net Nordics
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Niklas Lamberg
Niklas Lamberg
Plan.Net Nordics
General Manager
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TWELVE Mail

Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos. 

Close-up of a golden lion sculpture with a flowing mane, set in a sunny hotel complex with palm trees. People stroll in the background among white buildings and sunshades.

In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.
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As markets fluctuate, supply chains are rethought and AI reshapes our lives, we believe in the power of communication. In this issue, you'll find articles on rising expectations of agencies, CEO positioning and the future of the 'Made in Germany' brand. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Generation Z?
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The image is abstract and depicts a central sphere emitting colorful light bands and lines in all directions, with a mountain of binary numbers in the foreground, symbolizing the connection between technology and creativity.

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Best Trends Issue 16

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AI #BeyondBoundaries: In our 16th issue of TWELVE Mail, our experts from around the world share their perspectives on the boundless impact of AI: across our disciplines, they present state-of-the-art AI-supported solutions and cases, describe developments in our own AI labs and highlight the potential for companies and brand experiences. All visuals were created using our own legally compliant image generation platform "Serviceplan Gen.AI".

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Best Trends Issue 14

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TWELVE Mail Issue 13

TWELVE Mail | Issue #13

In our 13th TWELVE Mail, we have a look at the marketing year 2024 and give you background information and interesting facts about the topics that will be relevant for CMOs next year: Sustainability, Artificial Intelligence, Gaming, Customer Journey Management, Creative Production and Emotional Brand Building.

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Best Trends Issue 12

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