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TWELVE Mail

Ready for a journey through the multifaceted world of brands? In our 14th edition of TWELVE Mail, we get to the heart of ÜberCreativity, navigate dark social and learn how cultural marketing becomes measurable. We also explore the possibilities of virtual onboarding experiences and look at building our agency brand.

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Eva Bodecker Thunborg
Managing Director
Eva Bodecker Thunborg
Mediaplus Nordics
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Eva Bodecker Thunborg
Eva Bodecker Thunborg
Mediaplus Nordics
Managing Director
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Niklas Lamberg
General Manager
Niklas Lamberg
Plan.Net Nordics
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Niklas Lamberg
Niklas Lamberg
Plan.Net Nordics
General Manager
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ÜberCreativity
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The future of advertising will be ÜberCreative – or advertising will not have a future. Alex Schill on the importance of ÜberCreativity to shape the brands of tomorrow.

From Stockholm to Riyadh!
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Rami Hmadeh, CEO Serviceplan Arabia, and Niklas Lamberg, General Manager Plan.Net Nordics, share their views on why, in today's globalized and digitalized world, it is becoming increasingly important for communication agencies to have a local footprint. A must-read for those seeking to expand their advertising horizons.

Game Changer in Employer Branding
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How do you communicate your corporate culture to new employees in the hybrid world of work? Yves Bollinger knows that virtual experiences take onboarding to a new level.

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