The CMO Barometer 2026 shows: AI forces us to rethink marketing – not as a threat, but a chance to establish it as a key driver of business growth.
The CMO Barometer 2026 shows: AI forces us to rethink marketing – not as a threat, but a chance to establish it as a key driver of business growth.
How AI agents and human judgment work together to make marketing faster, clearer, and measurably better — welcome to the “Agency of Agents.”
More than a billion people use generative AI, reshaping the way we search. Discover how marketers can stay ahead of the curve and prepare for what’s next.
Rob Wrubel, Co-Founder of Silverside AI – the agency behind the most watched AI ad in history – unpacks why early adopters are pulling ahead, and why hesitation isn’t an option.

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Niklas Lamberg
Niklas Lamberg
Plan.Net Nordics
General Manager
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