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Featured
  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    09.Sep.2025
  • The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

    In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.
    27.Aug.2025
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  • meter-group-meltdown-flags-teaser.jpeg

    Meter Group - Meltdown Flags

    Glaciers around the world are melting faster than ever. This has far-reaching consequences for all of us.
    09.Sep.2025
  • meter-group-made-in-fukushima-keyvisual.jpg

    Meter Group - Made in Fukushima

    On March 11, 2011, a tsunami hit the Fukushima Daiichi nuclear power plant and triggered a meltdown. In the days that followed, wind and rain carried the radioactive material inland. More than 25.000 hectares of farmland in what was once Japan's most important agricultural region have been contaminated.
    09.Sep.2025
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  • Record Year for Serviceplan Group

    Serviceplan Group has now closed the current fiscal year with another record result. This time achieving a fee revenue of €866 Million (+6%).
    21.Aug.2025
  • Serviceplan PR & Content Partners with Prain Global

    Serviceplan PR & Content expands its international network by partnering with one of South Korea’s top PR agencies, strengthening global reach.
    21.Aug.2025

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As markets fluctuate, supply chains are rethought and AI reshapes our lives, we believe in the power of communication. In this issue, you'll find articles on rising expectations of agencies, CEO positioning and the future of the 'Made in Germany' brand. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Generation Z?

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