How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.
Centralise the content engine, not local decision-making
Johanna Borgström, Content Lead at Plan.Net Nordics, on why global content processes can lose their impact when local markets are reduced to a final checkpoint.
