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    Heated Rivalry: How Fandoms Create New Brand Spaces

    What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.
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  • Ads in ChatGPT: the next media surface, or the fastest trust collapse in digital?

    OpenAI is testing ads in ChatGPT. This could reward utility and trust, or burn them faster than any ad format before. We break down the risks and what brands should do.
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
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  • Digital transformation leader Soizic Sycamore joins Plan.Net UK as Managing Director to scale the business

    Soizic Sycamore joins Plan.Net UK as Managing Director to drive the next phase of growth.
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