Services
All Services
Let's dive deeper!
More about Media & Data
Featured
  • Blurred Traditional Life Stages

    2026 Consumer Trends We Can’t Get Behind and Why: Part 2 Of Our Six-Part Anti-Trend Series

    The second blog in our six part series of consumer trends we can't get behind explored how traditional life stages are blurring and age is no longer a targeting strategy fit for purpose.
    Read more
  • Google offices

    What Google's January Announcements have taught us about AI in 2026

    What Google’s January announcements reveal about the future of AI in 2026, from Gemini and Siri to personalised shopping ads reshaping discovery and commerce.
    Read more

For individual solutions

You are welcome to discover our Houses of Communication, where you will find fully integrated and individualised offerings.

Let's talk
Our HoC

TWELVE Mail

alt =""
TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
Featured

  • Digital transformation leader Soizic Sycamore joins Plan.Net UK as Managing Director to scale the business

    Soizic Sycamore joins Plan.Net UK as Managing Director to drive the next phase of growth.
    Read more
Serviceplan Logo on a decorative background image
Serviceplan

Expertise for Creativity & Content
Mediaplus

We are the behavioural planning agency in the UK. We apply behavioural science to create impactful campaigns and drive business growth. Say hello today.
Plan.Net Logo on a decorative background image
Plan.Net

Expertise for Digital Experience & Technology

© Serviceplan Group 2026

locations
Get in touch with us
Pedro Martins
Pedro Martins
Mediaplus
Get in touch with us!
Pedro Martins
Pedro Martins
Mediaplus
Get in touch with us!
Bitte geben Sie eine gültige E-Mail-Adresse ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Penny Took
Penny Took
Mediaplus Connect
Get in touch with us!
Penny Took
Penny Took
Mediaplus Connect
Get in touch with us!
Bitte geben Sie eine gültige E-Mail-Adresse ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

John Marshall
John Marshall
Running Total
Get in touch with us!
John Marshall
John Marshall
Running Total
Get in touch with us!
Bitte geben Sie eine gültige E-Mail-Adresse ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Building Best Brands

Why us? With our experience from over 50 years of work, a fully integrated way of working and our ÜberCreativity as a creative narrative for our approach, we turn your brand into a best brand.

Discover the world

BMW

Made for discovery.
Our image campaign for BMW Motorrad brings unique landscapes to life, that creatively reference national flags through photography, CGI, and the Serviceplan Gen.AI tool

More about BMW
Scenery in city with billboard
Read more

Hiscox

After a decline in brand metrics and rising costs, Hiscox implemented a new strategy to increase brand awareness and reignite growth. Through targeted campaigns that addressed the shared risk perceptions of small businesses, they reached a broad market.
TikTok
Read more

Greene King

Facing declining relevance in the cask ale category, Greene King tasked us with launching two new premium craft beers to attract new audiences and secure longevity. Following our campaign, Greene King saw a 22% growth in sales volume.
Read more

Black Bear

With a packed release window and a limited budget, Black Bear challenged us to make horror film The Monkey stand out. We created a fan-first, platform-native campaign across TikTok, Snapchat, and Reddit, using shock-led creative and community-fuelled content to ignite conversation, boost box office results, leading to great results.

Our agencies

Integrated Brand Power

SP Logo

Your partner for fascinating communication & content around your brand.

 

Serviceplan
Mediaplus Logo

Your partner for optimizing media & data in real time.

 

Mediaplus
Plan.Net Logo

Your partner for digital experience and technology services.

 

Plan.Net

WHAT MOVES US

#TOGETHERWEAREUNLIMITED

With "Together we are unlimited," we continue our integrated approach – strengthening brands and helping them stay ahead of their time through collaborative thinking, action, and creation.

more about „Together we are unlimited“
Uber Arena Serviceplan PR Stunt

TWELVE MAIL

In the latest newsletter edition, we celebrate achievements, creativity, and progress in AI and internationalization – driven by the people and ideas behind #TogetherWeAreUnlimited.

discover the latest TWELVE mail
TWELVE logo in capitals surrounded by flowers in comic style

House of AI

The Serviceplan Group presents “House of Communication – Artificial Intelligence,” an integrated AI solution that combines data, creativity, and technology to make marketing processes more efficient and measurable.

more about House of AI
House of AI

Welcome to the House of Communication

With passion, creativity and dedication, we successfully won over Burger King, Motel One and Indeed – and look forward to working together.

All Group news
Uber Arena Serviceplan PR Stunt

SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognizes us as one of the best agencies of the year – for outstanding creative work, socially relevant campaigns, and our investments in AI innovation.

read the Ad Age article
Uebersicht, Feature / Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in München am 27.02.2024 / Foto: BrauerPhotos / G.Nitschke für Best Brands

Record Year for Serviceplan

Despite global economic challenges, Serviceplan Group can look back on a year marked by outstanding creative achievements, the expansion of its AI initiative and a successful international focus.

read the financial report
Uber Arena Serviceplan PR Stunt

BEST BRANDS

Renowned experts and speakers presented the latest trends, insights, and case studies on brand management at the Best Brands College held at the House of Communication in Munich.

download the summary for free
BEST BRANDS GERMANY

INNOVATION DAY

Der Innovation Day lädt Entscheider:innen aus Wirtschaft, Medien und Politik ein, um unter dem Leithema "Together Unlimited" die Verbindung von Mensch und Technologie zu beleuchten. 

view event details
INNOVATION DAY 2025

THE CMO BAROMETER 2025

AI, markets, brand management – the CMO Barometer 2025, a study by the Serviceplan Group and the University of St. Gallen, reveals what truly matters for CMOs right now.

view full study
  1. HIGHLIGHTS
  2. LET´S CELEBRATE
  3. EVENTS & PLATFORMS

Our services

  

Expertise across the board

  

About us

  

Let’s get to know each other

entrance, hall, office

The group

 

At our Houses of Communication, we combine all our services tailored to your individual needs.

 

More information
alt

Mission & Vision

 

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

 

More information
alt

Your career

 

Find out more about your career opportunities & get to know us as an employer.

 

More information
Get in touch with us!
Pedro Martins
Pedro Martins
Mediaplus
Get in touch with us!
Bitte geben Sie eine gültige E-Mail-Adresse ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.