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Latest Cases

Slack - Targeting personalities

With a limited budget against tech giants, we used IBM Watson profiling to target Slack users by personality traits. This approach increased the supported brand awareness to such an extent that the increase even exceeded the industry benchmarks.

29.Aug.2025
Paysafe - Beyond the bottom funnel

After COVID success, Paysafe faced declining search volume and revenue, which bottom-funnel marketing couldn’t fix. To drive scale and acquisition we shifted to a full-funnel audience-led strategy. Paired with bespoke behavioral messaging tests.

29.Aug.2025

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The Power of Behavioural Activation in a Fragmented Media Landscape

Discover 2025’s key media trends, from TikTok Shop to ad-supported streaming, and how behavioural activation drives personalised, data-driven campaigns.

29.Aug.2025

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Building Best Brands

Why us? With our experience from over 50 years of work, a fully integrated way of working and our ÜberCreativity as a creative narrative for our approach, we turn your brand into a best brand.

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Hiscox

After a decline in brand metrics and rising costs, Hiscox implemented a new strategy to increase brand awareness and reignite growth. Through targeted campaigns that addressed the shared risk perceptions of small businesses, they reached a broad market.

TikTok

TikTok

TikTok, with over 1 billion users, aimed to expand in Europe. After gaining a young audience from Musical.ly, they sought to attract 18-34-year-olds. By targeting key interests, we reshaped perceptions and exceeded install targets by 30%.

Paysafe

After COVID success, Paysafe faced declining search volume and revenue, which bottom-funnel marketing couldn’t fix. To drive scale and acquisition we shifted to a full-funnel audience-led strategy. Paired with bespoke behavioral messaging tests.

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Record Year for Serviceplan

Despite global economic challenges, Serviceplan Group can look back on a year marked by outstanding creative achievements, the expansion of its AI initiative and a successful international focus.

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OUR MEDIABRAND

As a platform for communication, inspiration, and constructive exchange, TWELVE brings together three complementary formats – print, online, and audio.

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AGENTIC SERVICES

Intelligent AI agents are transforming brand communication: they automate processes, provide insights, and create hyper-personalized customer experiences – efficiently and at scale.

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SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognizes us as one of the best agencies of the year – for outstanding creative work, socially relevant campaigns, and our investments in AI innovation.

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Uebersicht, Feature / Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in MÃ¼nchen am 27.02.2024 / Foto: BrauerPhotos / G.Nitschke fÃ¼r Best Brands

CREATIVITY RECORD FOR SERVICEPLAN

Serviceplan Group named Independent Network and Agency of the Year at the 2025 Cannes Lions – with 19 Lions won.

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INDEPENEDENT AGENCY NETWORK OF THE YEAR

Serviceplan Group was named “Independent Agency Network of the Year” 2025 by Ad Age – the first German agency group ever to receive this honor.

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BEST BRANDS

Renowned experts and speakers presented the latest trends, insights, and case studies on brand management at the Best Brands College held at the House of Communication in Munich.

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BEST BRANDS GERMANY

INNOVATION DAY

Der Innovation Day lädt Entscheider:innen aus Wirtschaft, Medien und Politik ein, um unter dem Leithema "Together Unlimited" die Verbindung von Mensch und Technologie zu beleuchten.

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INNOVATION DAY 2025

THE CMO BAROMETER 2025

AI, markets, brand management – the CMO Barometer 2025, a study by the Serviceplan Group and the University of St. Gallen, reveals what truly matters for CMOs right now.

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