Agency
Location
Industry
Cutting through a competitive release window
Challenge
Black Bear challenged us to help new horror film, The Monkey, compete in a crowded release window on a much leaner budget than competitors. With a young, horror-loving audience, traditional media wouldn’t cut through. We needed to build pre-release hype, drive box office performance, and set the film up for home entertainment success.
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Building a fan-first campaign
Solution
We built a fan-first, platform-native campaign rooted in audience behaviour. Using TikTok, Snapchat, and Reddit, we activated shock-driven creatives, takeover formats, and community-led content to spark conversations, not just impressions. Smart targeting and media choices stretched the budget, while creative agility helped us navigate strict compliance rules without losing impact.
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Key Facts
"The Paid Social campaign was a fundamental part of the UK Box Office success of The Monkey, and Mediaplus UK’s strategic channel planning played a big part in that. Their approach ensured we reached horror audiences in the right places, building momentum from early teaser activity through to release week. Their use of multi-platform takeovers helped the film cut through a competitive landscape, positioning The Monkey as a must-see for horror fans."
VP, UK Marketing
Black Bear
