Bitburger

Let’s celebrate

Together with Bitburger, we are focusing on pure emotions and deep solidarity of the UEFA European Football Championship fans. With real stories full of joy and the claim “One ‘Bitte makes everything possible”, the campaign celebrated the solidarity of fans even in difficult times.

Lufthansa

Every journey is a new beginning

With Lufthansa's summer campaign, we want to inspire people to experience new adventures around the world by letting go of their doubts and taking a leap into the unknown. The global 360° campaign thrives on curiosity and new beginnings.

Rainbow Wool

By founding Rainbow Wool, the first wool to support queer rights, we are creating visibility for the queer community and supporting the fight for social equality with Bill Kaulitz as our testimonial.

Our Work

CLIENTS

"WE LOVE WHAT WE DO"

#1

D&AD #1 Independent
Agency Network of the Year

D&AD Award Logo

#1

Cannes Lions Independent Agency &
Agency Network of the Year

Cannes Lions Logo

#1

Campaign Serviceplan Group is
#1 Creative Agency Germany

campaign award logo

#1

The one Club Independent Agency
in Europe Serviceplan Germany #1

The one club for creativity logo

#1

Horizont
Creative Ranking #1

Horizont Award logo

#1

Germany's first AdAge
"Independent Agency Network of the Year"

AdAge Logo

"BUILDING BEST BRANDS THROUGH"

"ÜBERCREATIVITY"

Serviceplan is Europe’s largest independent creative agency. With global connectivity and our philosophy of ÜberCreativity, we create captivating communication and brands as dynamic cultural players.

Offering

Ideation & Campaign

Creative Concept, Big Idea, Core Message: Ideas that make campaigns unforgettable – a spark that inspires, evokes emotion, and leaves a lasting impact.

Aizome - Wastecare

keyvisual aizome wastecare

Design

Make a statement with distinctive design – a unique visual language that shapes your brand, ensures recognition, captures attention and communicates clearly.

Aroya - Freedom Grams

Keyvisual Aroya - Freedom Grams

UX & Visual Design

User-centric, intuitive, impactful – our UX services and visual design create compelling experiences that captivate and put your customers at the centre.

Effie - AI Awards

Effie - AI Awards

Brand Strategy

A precise brand strategy gives your brand character and provides your business with clear direction – consistent, authentic, and forward-thinking.

Caparol - Oberflaeche, Obernice

Caparol - Oberfläche, obernice

Social Media

We help you gain social media’s full power and guide your audience through every step. Smart consulting, inspiring content and dynamic community management.

Burgenland Tourismus - Such a wine plays only there

Burgenland Tourismus - So einen Wei spielt's nur da

Public Relations

Public relations goes beyond media outreach – it’s storytelling and trust. Strong corporate PR, CEO positioning and influencer relations give your brand a clear voice.

BVG - Mind the Gap

bvg-mind-the-gap-keyvisual.jpg

Event Marketing

When the boundaries between reality and the virtual world blur, immersive experiences emerge – captivating, touching, and unforgettable – interactive and unique.

O₂ - The Visible Net

O₂ - The Visible Net

Content Creation

Strategically crafted, creatively executed: Copy and artwork that demand attention and stir emotions.

Kindernothilfe - Dein Grund zu Spenden

Kindernothilfe - Dein Grund zu Spenden

Content Production

From production to post-production, adaptation, and CGI – we turn visions into stunning creative content that performs, inspires, and puts your brand in the spotlight.

Ferrero - Look at the Bueno side of life

Ferrero - Look at the Bueno side of life

Content Management

Your content for powerful storytelling and effective cross-channel publishing – precisely tailored to your audience and optimized for maximum impact.

Lufthansa - Adaption and Transcreation

Lufthansa - Adaption und Transkreation
  1. Ideation & Campaign
  2. Design
  3. UX & Visual Design
  4. Brand Strategy
  5. Social Media
  6. Public Relations
  7. Event Marketing
  8. Content Creation
  9. Content Production
  10. Content Management

Our Expert Edge

Serviceplan Make

From bespoke content to limitless variety.

Our cutting-edge production house combines creative craftsmanship with innovative technology to deliver impactful, customized end-2-end content for your brand.

Serviceplan Culture: Sven Labenz, Niko Backspin and Franziska Gregor

From Communities to Cultural Impact.

Our cultural marketing agency identifies the right cultural landscape for brands, connects them with the relevant communities, and creates authentic impact that lasts beyond the moment.

Can Do Visual

From can do to Elevator

As a customized agency, Bubble worked hand in hand with O₂’s marketing team, seamlessly connecting creation, media, and data. The result? Award-winning campaigns that set new benchmarks in the telecom market.

Serviceplan Public Affairs - Image of Bundestag

We are architects of trust and craftsmen of influence

Shaping the future of reputation with strategic foresight and creative precision. Because who actively shapes their reputation don’t just remain relevant – they shape the debate.

Serviceplan House of AI

Serviceplan House of AI

The digital twin of the House of Communication. The House of AI integrates AI-agents and -tools seamless in the whole marketing chain of value to optimise implementation and improve results for the brands.

OUR PULSE

Best Brands Award 2026

The winners of the Best Brands Awards 2026 were honored on February 25.
Illustration for the CMO Barometer.

Serviceplan x Luma AI

Serviceplan Group is among the first to standardize AI for creative work across core workflows.

Four people standing in a modern interior space with distinctive ceiling lighting, facing the camera.

SPARKS University x Serviceplan

SPARKS University of Applied Sciences starts in winter 2026, with three bachelor’s programs.

More

5 questions - 5 answers

Meet Patrick Hammer, Managing Partner at Serviceplan Hamburg, in the latest episode of “The Elevator Pitch in Monochrome”.

Patrick Hammer at SP Elevator Series

Lufthansa Marks 100 Years

Serviceplan’s campaign revisits icons and invites a new generation to say “Yes to what’s next”.

Lufthansa Visual

Twelve Cast

What happens if economic orientation does not come from politics?
A reflection of the year 2025 with CEO Florian Haller.

Twelvecast with Benjamin Majeron and Florian Haller

Twelve cast

Brand Leadership in Duet: New co-host Felix Bartels joins Yvonne Wutzler and Thorsten Mühl, CMOs of the Year 2025.

Twelve Cast Hosts, Benjamin Majeron and Felix Bartels

Twelve cast

AI in the Content-Production: Chance or Chaos?
Together with Alexander Nagel.

Twelvecast with Alexander Nagel and Benjamin Majeron

Recap Best Brands 2026

Best Brands on Feb 25 2026 with #ExperienceUnlimited on how Brand Experience strengthens brands.

Best Brands Visual

Recap Innovation Day 2025

Innovation Day 2025 united leaders from business, media and politics under TOGETHER WE ARE UNLIMITED.

InnovationDay, House of Communication 2025
  1. INSIGHTS
  2. PODCAST
  3. EVENTS

The Serviceplan Germany board members

Till Diestel

Till Diestel

CCO
Managing Partner

Holger Scharnofske

CFO
Managing Partner

Jan-Philipp Jahn

CEO
Managing Partner