The Human Factor – Behavioural Planning for Marketers
The Human Factor – Behavioural Planning for Marketers
20.06.2023
Our new report, written with our partners, Posterscope, examines the importance of using a behavioural lens to better understand the driving factors behind consumer decision making.
It looks at how to influence them, and offers perspectives and real life examples of how to better incorporate behavioural understanding into your marketing and media planning.
Let's get in touch with us!
Sabine Rössing
Mediaplus
Let's get in touch with us!